Michael Ugulini
Sara Lee More than a Brand Name
June 1st 2008 20:10
In 1935, Charles Lubin, along with his brother-in-law, took a risk and purchased three bakeshops in Chicago called Community Bake Shops. Soon after, the three became seven. Eventually the company grew to what today is Sara Lee, a huge corporation with annual sales in the billions.
In 1949, Charles named a cream cheesecake, his own first product development, after his eight-year-old daughter Sara Lee. At that time, he changed the name of his company to Kitchens of Sara Lee. He was a man who demanded quality in every product made.
In 1951, he introduced what became the famous Sara Lee All Butter Pound Cake. As an innovator, Charles Lubin pioneered the method whereby cakes would bake, freeze, ship, and sell in the same light aluminum-baking pan. He knew he needed an efficient process and method for getting his products into the freezer cases of grocers around the country.
We often do not see the original ideas, men, and women behind today's large corporations. They all started with a desire to fill a need in the marketplace, and all involved risk to start, and to continue to the point of profitability. Business, then, like today, was no cakewalk. Entrepreneurs of all eras know the demands on their time and pocketbook before they experience that turning point where the business achieves sustained growth.
Charles Lubin began with three small bakeshops and a few employees. Today, Sara Lee employs thousands, and helps keep the economy moving in the many areas where they operate.
In 1949, Charles named a cream cheesecake, his own first product development, after his eight-year-old daughter Sara Lee. At that time, he changed the name of his company to Kitchens of Sara Lee. He was a man who demanded quality in every product made.
In 1951, he introduced what became the famous Sara Lee All Butter Pound Cake. As an innovator, Charles Lubin pioneered the method whereby cakes would bake, freeze, ship, and sell in the same light aluminum-baking pan. He knew he needed an efficient process and method for getting his products into the freezer cases of grocers around the country.
We often do not see the original ideas, men, and women behind today's large corporations. They all started with a desire to fill a need in the marketplace, and all involved risk to start, and to continue to the point of profitability. Business, then, like today, was no cakewalk. Entrepreneurs of all eras know the demands on their time and pocketbook before they experience that turning point where the business achieves sustained growth.
Charles Lubin began with three small bakeshops and a few employees. Today, Sara Lee employs thousands, and helps keep the economy moving in the many areas where they operate.
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